To have a long lasting web presence to further their business objectives, one needs to get their website search engine optimized so that they can get high traffic and more hits which would convert into more sales. As a part of the internet marketing strategies to achieve this goal, forum link building has its own prominence to enhance the visibility of your website. Forum link building SEO technique has quite a number of unique aspects as it draws in tons of referral traffic when compared to other techniques. Forums consist of threads and within them posts and are updated by members and are governed by moderators. The moderators keep the forum by neutralizing the effects of spams and spambots. Forums generate a lot of activity amongst the members and the number of posts determines the success or failure of a particular forum. More the number of posts and threads, more successful is the forum. And successful forums are indexed well by all major search engines.