“An effective website is not just a bunch of pages published somewhere in the Internet. It's an advanced structure of images,videos, text, articles, bookmarks and much more working together as a well tuned high performance vehicle.“
LW Baumouph, SEO Guru
A to Z complete solution
for your Internet appearance, advertisement, lead generation and sales
A People need to FIND your website
Organic: Organic is a type of search that generates results that were not paid advertisements. Using social media marketing and web 2.0 sites like Twitter, Facebook, MySpace, LinkedIn and dozens more, you can have an effective strategy to help you capture organic search results.
Advertised: Paid advertising is a quick way to start generating traffic to your site. Creating and setting up campaigns can provide immediate results and feedback on the effectiveness of your product and offering. We can setup and manage a variety of marketing campaigns on multiple ad networks such as Google, Bing and Yahoo and provide analysis and reporting on your online advertising dollar.
B They found your website, now get them to BUY
The key elements here are website design, functionality, desire for your product and call to action. The design should be appealing , professional and functional to draw customers into the marketing message you are trying to convey. Using impactfull graphical elements and solid copywriting, you create a desire for your product offering and the circle is closed with the call to action - what action do you want them to perform? Buy your product!
C to Z To discover the rest of our steps and to learn more, please contact us to request a free consultation. Just send your email to info(at)renderrush.com.
- Search A program that searches documents for specified keywords and returns a list of the documents where the keywords were found. Although search engine is really a general class of programs, the term is often used to specifically describe systems like Google, Yahoo and Bing.
- Paid advertisements Using paid advertising, Web site owners pay an advertising fee, usually based on click-throughs or ad views to have their Web site search results shown in top placement on search engine result pages.
- Social media marketing A form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks (MySpace, Facebook, LinkedIn), social bookmarking (Digg, Stumbleupon), social media sharing (Flickr, YouTube), review/ratings sites (ePinions, BizRate), blogs, forums, news aggregators and virtual 3D networks (SecondLife, ActiveWorlds). Each social media site can be optimized to generate awareness or traffic.
- Organic search results Listings that search engines do not sell (unlike paid listings). Instead, sites appear solely because a search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered "organic" even though it is paid for. This is because that content usually appears intermixed with unpaid organic results.
- Paid advertising Using paid advertising, Web site owners pay an advertising fee, usually based on click-throughs or ad views to have their Web site search results shown in top placement on search engine result pages.
- Campaigns Online marketing campaign generally refers to search engine pay-per-click (PPC) marketing campaigns OR a contextual advertising campaign (Google's content network is an example of contextual advertising).
- Effectiveness How effective your campaigns are is tracked through analytics to determine which combination of headlines, copy and keywords generates the best results in generating conversions to sales. Through powerful analytics tools, you can see in real time what works best and quickly make changes to optimize campaigns.
- Ad Networks An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements - selling space for online ads to appear. They are made up of many web sites as well as from the less visited pages of very large sites. Network ads can reach audiences comparable in size to those at the larger web sites at a fraction of the cost.
- Website design Web Design is the art and process of creating a single Web page or entire Web sites and may involve both the aesthetics and the mechanics of a Web site's operation although primarily it focuses on the look and feel of the Web site - the design elements. The basic elements that determine the success of website design or web site construction are appearance, usability and visibility.
- Marketing message A marketing strategy developed by a business to promote a product or service. A marketing message is meant to get across a certain message about the good or service the company is promoting and get the reader to take an action that leads to a sale.
- Graphical elements A combintation of text, graphics, 3d and videos to communicate an effective message in the design of your websites logos, graphics, visual appearance and any other type of visual communication. Good graphic design will keep our audience engaged and make your website 'sticky'.
- Copywriting Copywriting is the use of words to promote a person, business, opinion or idea. The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act — for example, to buy a product or subscribe to a certain viewpoint.
- Call to action Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Buy Now," "Subscribe," or "Click Here." Any advertisement without a clear call-to-action is incomplete and ineffective.